Since 1928, founder superstar 2 adidas Adi - Dassler produced to the Amsterdam Olympic athletes began the very first pair of spiked shoes, Adidas will be a close relationship when using the Olympic Games. Beijing 2008 Olympic Games as being a partner, Adidas introduced that "along with 2008, not impossible" as the theme of the Olympic ad campaign, in order in order to interpret the Olympic company proposition.
Adidas believes adidas gazelle pas cher that the Olympics is not merely a player, it goes far beyond the arena on the outcome, the 2008 Olympic Mmorpgs in Beijing, China, Chinese people's passion to the Olympic Games the whole country might be a real Sports nation. "With the 2008, not impossible" the thought of the resulting: public engagement, shared the Olympic Online games, all the people for support will encourage the Chinese athletes around the field pushing hard to build success; and in that spirit, the same could inspire ordinary people, in real-life challenge themselves to do their story is definitely not impossible. Adidas aims to combine the ideas of it's range of market activity for nearly all Chinese consumers to give you a more direct, more actual Olympic platform, people who know Olympic athletes get the chance to close, feeling the actual Olympic spirit, sharing the actual Olympic Games passion.
Because of this idea, managing adidas nmd solds director of Adidas More significant China, Mr. Bowen Kang makes clear: "The concept of collection with our vision for the development of sports. Through this notion, we hope to convey to you personally is: Adidas and many athletes and sports fans stand shoulder to make. 'with' the concept of showing your whole Chinese people to combine in strength: When ONE PARTICULAR. 3 billion people together when there is nothing impossible. "
Through multi-faceted analysis, Adidas found that many Chinese people to be familiar with not just stop along at the Olympic Games "a having event", they also wish I can be involved, become component of the Olympic Games. As a result, the Adidas Olympic group of ads around the creative people about the Chinese athletes started its love and support, with the most direct, the most shocking shots tell the people in support of the country, the Chinese athletes inside Olympic another seemingly impossible to accomplish a story. In the tv ad, viewers will see the unremitting struggle in the Chinese women's volleyball girls, Athens Olympic champion Hu Jia, while using pain for the tenacious struggle in the women's basketball player Sui Feifei plus the way the soccer legend Zheng Zhi came rainfall were 10 million twos of people's hands hold up, composed of thousands of Chinese within the Olympic arena to have to put out themselves.
